My journeys between France, my comforting ally, and Lebanon, my enigmatic muse, between realms of ready-to-wear and the art of haute couture, reveal my inner turmoil. This restlessness, perhaps birthed from a homeland acquainted more with conflict than peace, has shaped the heartbeat, the trajectory of my maison.
At the age of 25, when I founded my atelier, I had a vision and an overwhelming desire: to dress women, to elevate their essence.
It was in Paris, that I debuted my first couture collection in 2009 at the “Petit Théâtre de Babylone” my sanctuary to this day. Here, I embraced urbanity, forged my modernity, and learned to breathe life into movement.
Embracing freedom with no hindrance, no constraint, no corset, my designs favor instead the liberty of movement through side slits and practicality of pockets. They offer a myriad of possibilities, like a dress that can be styled in three different ways. Beautiful by day or by night, for any age, celebrating beauty in joy or in the nuanced shadows of chiaroscuro, championing emancipation from conventional codes, constraints or prejudices.
Light and breezy, my garments sail with the wind, plowing through the world as the women I envision-elusive, comet-like, mirages fleeting, silhouettes that defy gravity and time. These women are relentless travelers, curious minds, and spirited dancers, Bold and intrepid.
My couture aspires to be literature, romanticizing ordinary life, lending grace to everyday motions, and elevating the ordinary to the extraordinary.
Like an elegant edifice relying on its shape and the shoulders it adorns, my fashion draws from the East’s mastery of framing the body and the West’s approach to clothing shaping, even constraining, the form.
My designs are architectural. From a single rectangle of fabric, I craft, fold, drape, cut, refine, and elevate the garment into being.
I champion fluid elegance and purity. Sketching my models, I instinctively draw a few lines until the garment takes shape. Sometimes, dissatisfaction leads me back to the first lines, to the essence of the design, seeking simplicity, straightness, and functionality—ease of wear, putting on and taking off.
My collection showcases my freedom and that of the women it dresses: a shirt dress blending the oriental abaya with a tuxedo shirt and a painter’s blouse; a jacket with structured shoulders and side slits, offering comfort in stance; a kaftan coat with fawn print, a flowing toga dress structured by bands, a «pumpkin» dress touching delicately the top of the body before flaring out, or a disciplined yet daring trench coat with high slits for wandering.
My color palette is bold and decisive, enhancing the garment’s seductive power.
